The newest Gartner MarketScope for Price Optimization and Management Software for B2B, 2011, released on July 29, 2011, rated PROS a “strong positive,” the highest possible rating given in this report.

Gartner - 2011 MarketScope for Price Optimization and Management Software for B2B

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Provide the sales team better information at deal decisions
Adjust pricing to quickly take advantage of changing market conditions
Up price submission and approval
Predict the impact of price changes that would result in the highest price realization
Utilize institutional market financial and in-the-field sales data
Provide the sales force with product-mix recommendations to increase margins
Identify leakages in pricing process