White PaperBusiness rules play a pivotal role in pricing optimization today by helping to define strategic targets, reflect preferences, and direct sales and operations. However, implementing and effectively managing business rules is one of the most overlooked aspects of pricing optimization.

This paper focuses on how you can apply business rules to pricing optimization using automated tools such as pricing software.

About the Author

Dr. Darius Walczak serves as a director of science and research at PROS. Since joining PROS in 2001, he has been involved in the design, development, and implementation of multiple PROS products across a variety of industries. Darius holds a Ph.D. in business administration from Sauder Business School at the University of British Columbia (UBC) in Vancouver. He also holds a master’s degree in mathematics from UBC and applied mathematics from Wroclaw University of Technology

Making Business Rules Work in Pricing Optimization