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Market-Based Pricing With Competitive Data: Optimizing Prices For The Auto/Equipment Parts Industry

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White Paper The task of achieving optimal pricing in the automotive and equipment parts industry can be quite challenging. Market-based pricing techniques---even with perfect information about competitor prices---are an attempt to meet the challenge. However, recent research conducted by PROS for an auto parts manufacturer indicates that new tools and techniques are required to overcome what can be described as a “market-based pricing credibility gap.”

About the Author

Tim Mohnke is a Strategic Consultant with PROS and an expert in parts pricing for automotive, heavy equipment, and aerospace companies. He has more than a decade of experience consulting with companies on strategy and pricing initiatives. In addition, he has functional experience in project management, change management, finance, and marketing. Tim has successfully utilized these skills to help parts companies realize millions of dollars in extra profit and ROIs on pricing projects in excess of 1000%. He received a B.S. from Michigan State University and an MBA from the University of Michigan Ross School of Business.