The Case for Pricing Software

As more and more companies look to build sustainable pricing capabilities, pricing software emerges as a key enabler that can help them rise to the challenge of today's increasingly complex pricing environment and heightened pricing pressures. This short video on The Case for Pricing Software, presented by Craig Zawada, explores the compelling value pricing technology can deliver to an organization.

Craig Zawada is a well-known expert in the area of pricing strategy whose experience spans a wide range of both B2B and consumer products. Over the past 17 years he has developed innovative pricing concepts and ideas in the areas of market strategy, post-merger pricing, Internet pricing, pricing in distribution, price implementation and pricing infrastructure.